Breast Feeding Campaign

Team work to make the dream work

There's no doubt about it, breastfeeding can be as challenging as it is worthwhile.

So, it helps to remember that partners, family, friends and health professionals are all able to provide support when you need it. As you start your breastfeeding journey, what should you know?

More than nutrition

We like to call breast milk 'liquid gold'. Because in your newborn's first six months, breast milk will provide all the water and nutrients they need, it is the perfect package. Yet breast milk is so much more than that.

Babies who are breastfed suffer from less sickness and diarrhoea, and fewer ear and chest infections. The benefits also continue for mum, with women who breastfeed experiencing lower risks of breast cancer, some forms of ovarian cancer, and diabetes in later life.

Breastfeeding for six months reduces the likelihood of infections for at least a year, but there's no limit on how long women can breastfeed.

Quick facts about feeding

Babies are happier if they're fed as soon as they show signs of being hungry.

Babies usually feed frequently in the early weeks, especially during the evenings (anything from 8 to 12 times or more in 24 hours).

Some babies are slow feeders at first, but they get quicker as they get older.

The more a baby feeds, the more milk their mum makes because it's the removal of milk that drives the production of it.

Women enjoy feeding more when they are comfortable and relaxed.

"To me, breastfeeding is an act of love."

Dr Abou-Dakn's advice

"Partners will naturally worry about mum when she experiences difficulty with breastfeeding. In most cases, looking for solutions to support breastfeeding and offering encouragement are the best ways to help."

Dr Michael Abou-Dakn, Chief Physician of Gynecology,

St Joseph Hospital, Berlin, Germany

Gift with purchase*

SCF301/03

Promo 1

Purchase a Comfort Single Electric Breast Pump (SCF301/03) and receive a COMPLIMENTARY food mug 0.8L.

* Available at participating stores only

SCF618/10

Promo 2

Purchase Milk Storage Cups (SCF618/10) and receive a COMPLIMENTARY pouch.

SCF330/20

Promo 3

Purchase a Comfort Manual Breast Pump (SCF330/20) and receive a COMPLIMENTARY 2 pcs face towel in pouch

The Joy of breastfeeding

Join the contest on Philips Avent Facebook pinned contest post

Contest Period: From now till 30 Sept 2019

Step 1: Purchase

Purchase any Philips Avent products from

1 Aug - 30 Sept 2019

Step 2: Like & follow

Like Philips Avent Facebook

(www.facebook.com/

PhilipsAVENT.my)

and Follow Philips Avent Instagram @philipsaventmy

Step 3: Submit, caption, tag & hashtag

Submit a photo of you and your baby bonding and write a creative caption in 25 words or less, tag 3 friends and hashtag #PhilipsAventMY #championingbreastmilk

Prizes:

**20x winners* will win an exclusive invitation to the Philips Avent Health & Wellness Pampering session + Philips Avent goodie bag worth RM150.**

*Each winner is entitled to bring one (1) companion.

Championing

breast milk