According to research from the Philips Global Beauty Index 2019, hair styling tools continue to be the most popular beauty tools globally, with 76% of women indicating that they use a hair dryer regularly1 . While drying and styling are an important part of women’s daily routines across the world, there is a concern about the impact that these hair tools are having on the health of hair, where over half of women globally (57%) worry about their hair condition. Many women also do not feel that their hair drying tools are taking into account the unique needs of their hair, with 64% of women globally saying they would like to understand their hair needs better to optimize their hair routines, so they can look their best.
Personalized Care For Your Hair With Philips SenseIQ Technology
Understanding that women’s hair texture and condition can vary greatly, the Philips Hair Dryer and Straightener Prestige promises personalized performance for different hair types.
The Philips SenseIQ technology is activated through infrared sensors that continually sense the hair’s temperature, not the airflow, so the level of protection is completely personalized. The intelligent microprocessor analyzes the data captured by the sensor and adjusts the temperature up to 4,000 times2 for the hair dryer and up to 20,000 times3 for the straightener to prevent overheating. This sensing and adapting technology protects hair while drying, locking-in up hair’s natural moisture, for shiny and healthy-looking hair.
Both beauty tools also offer the time-stretched modern consumer faster, easier and
personalized styling options by cutting drying time and preventing hair breakage while styling by more than 20%4
“Healthy hair is the foundation for achieving one’s personalized and desired hair style, and one of the common barriers to achieving hydrated and healthier-looking hair is heat damage,” said Gary Chew, Director & Founder of Salon Vim, mi the salon and SV style house. “The Philips Hair Dryer and Straightener Prestige’s SenseIQ technology tackles this problem, providing intelligent care for women’s hair according to their unique hair care needs. It is an ideal personalized hair care solution for women and their journey to better hair health.”