Philips’ latest interventional cardiology campaign ‘Close to the heart’ shows how we understand interventional cardiologists, how we share their passion, and how we're with them every step of the way – innovating to help them deliver exceptional heart care to their patients. ‘Close to the heart’ shares a remarkable story. That of Qaisra Yasmin Saeed M.D., an interventional cardiologist based in Millburn New Jersey (US), her love of helping patients and her love of climbing mountains – both activities filled with challenges and triumphs – can serve as an inspiration to us all.
Dr. Saeed’s journey into cardiology began early on. “My decision to pursue cardiology happened during my time in medical school. Initially, I wasn’t sure what field I wanted to specialize in. However, as I delved deeper into the study of cardiology, I found it to be a fascinating and dynamic field that really captured my interest,” she recalls. Her passion for mountain climbing, on the other hand, was sparked much later. “My interest in climbing developed much later in life. Growing up, I wasn’t particularly athletic. My parents emphasized studies and education. However, when my son took up taekwondo, I joined him for the sake of discipline. It was through a friend I met there that I was introduced to climbing,” she shares. Her most recent climb was to the summit of Mount Everest. The parallels between her profession and her passion for climbing are striking. “Both require seeing an objective, planning it out, and being prepared. In cardiology, you assess the lesion, gather your equipment, make a plan, and then implement it. It’s the same with climbing. I study the route, figure out the elevations, estimate the hours needed, plan it all out, train for it, and then execute the plan. Both pursuits demand a similar mindset and approach,” she observes. While not in a position to help with her climbing, Philips is committed to make planning and executing the life-saving percutaneous coronary intervention (PCI) procedures, like those Dr. Saeed performs in her cath lab on a daily basis, as easy and effective as possible. Philips solutions not only address the clinical challenges that interventionists like Dr. Saeed face every day. They also address the organizational challenges that today’s cardiology departments face. Patient volumes continue to increase, financial constraints remain a significant concern, and health systems face issues due to ongoing staffing problems. The recruitment and retention of staff pose a challenge, with healthcare job openings reaching an all-time high. Dr. Saeed, like many other healthcare professionals, also has to navigate those challenges. Dr. Saeed’s climbing experience and her success as a cardiologist are testament to the fact that challenging boundaries and going beyond our personal limits can teach us valuable lessons. “It’s very rewarding to take care of someone in the hospital who’s really sick, like someone who comes in with a heart attack, and then see them recover. I enjoy giving people the opportunity to live their life the way they want to, whether that’s watching their friends graduate or achieving their goals,” she says. It's a sentiment that Philips shares and one that lies at the heart of the company’s innovations in interventional cardiology. Because doing things that are ‘close to the heart’ has more than an emotional appeal. For Philips, it means empowering interventional cardiologists with innovative solutions when and where they need them most to deliver exceptional care.
Read more on our ‘Close to the Heart’ webpage about Philips’ portfolio of solutions to support interventional cardiologists.
[1] https://www.who.int/news-room/fact-sheets/detail/the-top-10-causes-of-death
[2] Usability study of 775 procedures performed in December 2016.
https://www.usa.philips.com/healthcare/resources/landing/azurion/lab-performance-study-results.
[3] Evaluated with clinical users in a simulated lab environment.
Jane Yeo Head of Communications & Brand, APAC
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