Mar 20, 2018

Let Your Mouth Mirror Your Good Health

Philips Sonicare, as a Global Partner of World Oral Health Day, is raising awareness of the importance of good oral health from an early age

Petaling Jaya, Malaysia – Royal Philips (NYSE: PHG, AEX: PHIA) The importance of health has been widely discussed and with each year that passes, we make resolutions to take better care of our health in general, be it through healthier diets or increased physical activity. However, has it ever crossed your mind that having a healthy mouth should also be an essential part (if not the most) of your overall healthcare routine since it is, after all, the gateway of food and nutrients for your body?

This World Oral Health Day, Philips Sonicare, as a Global Partner of the FDI World Dental Federation and the official power toothbrush sponsor of World Oral Health Day 2018, wants you to remember that your mouth is the mirror of your body with its ‘SayAhh: Think Mouth, Think Health’ campaign.

We want people to be more aware that good oral hygiene starts at an early age. We know brushing habits and lifestyle choices such as smoking can affect not only the health of their mouth, teeth and gums, but also overall health. And while drinking sugary drinks, sweets and fresh juices might seem harmless in the short term, over many years it can lead to plaque build-up and tooth decay, along with more serious health problems

Muhammad Ali Jaleel

Country Manager for Philips Malaysia

This campaign aims to promote an early start to good oral health by nipping bad habits in the bud with best practices. Developing an understanding of how to look after your mouth, teeth and gums from a young age is important, however, a third of parents globally find it difficult to get their children to clean their teeth regularly¹. With 60–90% of schoolchildren and almost all adults suffering from tooth decay worldwide², it’s more important than ever to instil good brushing routines early on and understand how lifestyle choices can have a detrimental impact.

“The scenario in Malaysia is similar, with 70% of teenagers aged 15-19 having dental caries while more than 90% of adults from their mid-20s to old age have dental caries³. Thus, it is important to instil strong dental health practices in children so the health of their teeth will not deteriorate when they get older, so often is the case,” added Mr Muhammad Ali.

At the heart of its partnership with the FDI World Dental Federation, Philips Sonicare aims to help bring top of mind recall for the information people should know about their oral health, through an infographic on the “Top Ten Facts on Oral Health”. This is to help people easily use the information to make better choices and build healthier habits for long-term health and wellness.

“The condition of one’s mouth is reflective of what goes on inside their body. Health of the mouth and body should not be regarded as two separate entities with different levels of care, rather, it is a two-way relationship and both shouldn’t be taken lightly in ensuring one’s general good health,” concluded Mr Muhammad Ali.

The complete Philips Sonicare range is available at the Philips Brand Store in Publika Shopping Gallery and The Gardens Mid Valley, both in Kuala Lumpur, and in Sutera Mall, Johor Bahru; at the Philips Experience Store in Menara Axis, Petaling Jaya; at retail partners and distributor stores nationwide, and online via the Philips Online Shop at http://www.shop.philips.com.my/.

For more information on Philips Sonicare range of products, visit www.philips.com.my.

¹Source: All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 11,474 adults in UK, US, Germany, France, Netherlands, South Korea, Japan, Poland. Fieldwork was undertaken from 14-29 December 2017. The survey was carried out online. The figures have been given an even weighting for each country to produce an ‘average’ value.

²FDI World Dental Federation, 2018

³Ministry of Health Malaysia, National Oral Health Plan for Malaysia 2011-2020, http://ohd.moh.gov.my/v3/images/nohp20112020.pdf

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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