The Philips S1000 with Rotary technology, offers a quick, seamless and safe, smooth-shaven look without nicks and cuts.
MALAYSIA – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, announces the latest addition to its Men’s Grooming category, the all-new Philips S1000, that offers a seamless shaving experience for men. Philips’ Rotary and Skin Guard technology ensures an effortless clean shave without the nicks and cuts, giving consumers a hassle-free way to achieve their sharpest look.
“Grooming is very much a personal journey for men with each individual having different needs and preferences. Male grooming needs in Malaysia have shifted tremendously due to COVID-19 with more men taking grooming into their own hands. The new generation of men are trying every trick in the book to help put their best ‘face’ forward and are becoming much more open to trying new products that are personalised to their own grooming needs. At Philips, we continue to innovate our ever growing Men’s Grooming segment to empower more men to feel confident in their own skin.”
Sunju Park
Senior Regional Marketing Manager APAC
Philips is committed towards redefining the male grooming space, providing support to those who take pride in upkeeping a professional, well-groomed outlook - without having to sacrifice comfort and ease. S1000 - High Performance and Comfort The new Philips S1000 series offers advanced skin protection that promises results without sacrificing comfort. Philips’ Rotary technology will give men an effortless clean shave look without nicks and cuts. The skin guard technology on top of that, has a protective cap that comes between the rotating blades and the face to avoid getting irritation. Moreover, the 27-mini blades are self-sharpening and are uniquely designed to improve hair catching. This happens whilst rotating against the cap to guarantee that the blades stay sharp for the next two years, ensuring they do not become blunt and bother your skin. Long-lasting sharpness - forever ready! The S1000 is IPX7 water resistant - allowing the product to be used anywhere, anytime. Its’ one-touch waterproof system allows consumers to easily rinse the product under the tap with just a click of a button. The Philips S1000 completes the men's grooming experience, utilizing cutting edge technology to enhance the shaving experience for extreme comfort, closeness and efficiency. The electric shaver also has 45 minutes of usage after an hour of charging or a quick 5-minute charge for one-time shaving needs. Pricing and Availability in Malaysia The Philips S1000 is now available in Malaysia at the recommended retail price of MYR149. It will be available at the Philips e-Commerce and all Philips-authorized retailers. For more information, visit https://www.philips.com.my/c-e/pe/mens-grooming.html
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2019 sales of EUR 19.5 billion and employs approximately 81,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.