News center | Malaysia

Sep 06, 2018

Philips offers immersive product experience to Penangites with new Brand Store

Consumers in northern Peninsular Malaysia can now get more up-close and hands-on with Philips’ innovative product portfolio

Pulau Pinang, Malaysia – Royal Philips (NYSE: PHG, AEX: PHIA) Good news for Penangites! Philips Malaysia has expanded its network of Philips Brand Stores in Malaysia to Penang today, with the official launch of its first Brand Store in the state, which is also the first Brand Store in northern Malaysia. The store was launched by Dato’ Abdul Halim Hussain, Penang State Executive Councillor for Domestic and International Trade, Consumer Affairs and Entrepreneur Development. Also present at the launch were Mr Muhammad Ali Jaleel, Country Manager for Philips Malaysia and Mr G. Singh, Chief Executive Officer of My Futureworld Sdn Bhd. The 969 square feet store located in Gurney Plaza here is a partnership between Philips Malaysia and My Futureworld Sdn Bhd.

With this new Philips Brand Store, shoppers in Penang can enjoy an immersive shopping experience, getting up-close and hands-on with the full range of innovative Philips products. Customers will be able to touch and feel the products, understand the key features and benefits, and even test some of them. If they have any questions, the knowledgeable store personnel are always ready to help them make an informed choice..

“Today is another important milestone for Philips Malaysia in our nationwide expansion strategy, where we hope to eventually have brand stores in all major cities in Malaysia including in East Malaysia. This store is another step in our vision to improve the lives of 3 billion people a year by 2025 through our meaningful innovations – by creating awareness and access to our products. As one of the largest urban centres in Malaysia outside the Klang Valley, Penang’s highly urbanised population, including the expatriate community, is a discerning customer base that appreciates comprehensive access to products from an international brand like Philips,” said Mr Muhammad Ali Jaleel, Country Manager for Philips Malaysia.

Beyond that, generations of Malaysians have grown up trusting the Philips brand. Through the launch of the Philips Brand Store, we aim to step up the positive experience that Philips’ customers have when shopping for a Philips product. Today, customers take a lot of care when choosing an appliance, and we want to make sure the Philips product that they choose is the right one that will give them many years of satisfaction. The Brand Store fulfils our promise of putting the customer at the centre of all that we do, and further elevates our brand,” he added.

Muhammad Ali Jaleel

Country Manager for Philips Malaysia

“For many consumers, buying an appliance is an investment and they dedicate time and effort into selecting the right appliance. So, it is important for consumers to have good opportunities to test the appliances they have their eye on and to also ask detailed questions before making a purchase. An outlet like the Philips Brand Store serves an important function in the shopping process, so it is good that Philips Malaysia has launched one here,” said Dato’ Abdul Halim Hussain, Penang State Executive Councillor for Domestic and International Trade, Consumer Affairs and Entrepreneur Development.

The Philips Brand Store consists of multiple product sections including kitchen appliances, mother and childcare, grooming and beauty, oral health, air, floor care, and garment care. 


With Philips kitchen appliances, healthy eating aficionados and home chefs can make healthy versions of their favourite dishes with ease – they can fry with little to no added oil, and make everything from noodles to smoothies from scratch with ease; even traditional recipes are fuss-free and can be ready 8 times faster!


Parents too can prepare healthy food for the little ones with no hassle, with innovative devices from the Philips AVENT mother and childcare range. Looking good is also a breeze for the ladies and gents, with a variety of shavers and grooming devices, and hair styling tools, as well as electric toothbrushes and flossing tools for a winning smile. To add to the perfect put-together look, irons and steamers that make any wrinkle disappear in the blink of an eye are available for a variety of needs.


For the house-proud Penangite, a clean house is no longer a headache with Philips’ efficient and easy-to-use vacuum cleaners and floor steamers, as well as smart air purifiers that help you breathe easier every day.


The Philips Brand Store is a key part of the Philips consumer ecosystem, which offers a full suite of retail options – from retail partners and distributors, online channels, and specialised Brand Stores and Experience Stores. The Brand Store in Gurney Plaza is the fifth Philips Brand Store in Malaysia, following three in Kuala Lumpur – the flagship store in Publika Shopping Gallery, Gardens Mall Mid Valley and at Wangsa Walk Mall in Bandar Wangsa Maju as well as Johor Bahru at Sutera Mall. Meanwhile, the Philips Experience Store is located in Menara Axis, Petaling Jaya, while official online stores are available via at and on Lazada at


The Philips Brand Store in Gurney Plaza is located at Unit 03-51/70 on Level 3.


For more information on the Philips product portfolio in Malaysia, please log on to

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About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at

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Sheo Rai

Sheo S. Rai

Senior Manager
Brand and Communications
Philips ASEAN Pacific

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