News center | Malaysia

Aug 02, 2018

Laying The Best Foundation For A Healthy Start In Life

Explore the stages of the amazing breastfeeding journey - from pregnancy to delivery and maintaining breastfeeding for longer, this World Breastfeeding Week 2018

Petaling Jaya, Malaysia  – Royal Philips (NYSE: PHG, AEX: PHIA) Understanding that the first 1,000 days of a baby’s life are the most influential in their development, Philips is supporting parents and their babies through every step of the journey. This August 2018, Philips is supporting the World Breastfeeding Week’s theme “Foundation of Life” through ongoing support for healthcare professionals (HCPs).

Research shows that up to 60% of women who breastfeed stop earlier than they want to. The reasons for this are complex and often due to mothers misunderstanding the help and support HCPs can offer. HCPs are in fact positioned to assist women in making informed decisions regarding the breastfeeding of their baby. Furthermore, studies show that women who ask for advice or have direct access to healthcare professionals are more likely to continue to breastfeed for longer.

At Philips, our mission is to improve the lives of 3 billion people a year by 2025 through meaningful innovations in healthcare. We are passionate about helping more women to breastfeed every child for longer through innovation and research. We work closely with parents to test and develop a range of clinically proven breastfeeding solutions aimed at supporting mothers along every stage of their breastfeeding journey. We also recognise the importance of sharing the latest information and research among HCPs, to further facilitate communication and discussion on the topic of breastfeeding.

Muhammad Ali Jaleel

Country Manager for Philips Malaysia

“Philips aims to continue making a difference in people’s lives by providing innovative technology to meet the needs of people at every stage of a person’s life. We offer a holistic range of products from the innovative Philips AVENT range, kitchen appliances, air purifiers and household appliances, not just for babies but also for parents and families, helping them provide a safe and nurturing home for the children – from newborns all the way to adulthood,” he added.

For 30 years, Philips AVENT has passionately supported mothers in meeting their breastfeeding needs and improving their experience. This World Breastfeeding Week, Philips is renewing its commitment to enabling more mothers to feel confident and reassured in their breastfeeding journey, and helping more women achieve their goal of exclusively breastfeeding for the first six months of a child’s life, and to continue breastfeeding for up to 2 years. Philips is proud to be a supporter and enabler of breastfeeding for all mothers.

For more information about Philips AVENT, please visit

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at

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Sheo Rai

Sheo S. Rai

Senior Manager
Brand and Communications
Philips ASEAN Pacific

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