Jul 25, 2018

Pairing teeth whitening with spa treatment – now that’s a first!

Philips Malaysia partners with Smile Express Dental Spa – Malaysia’s first dental spa, to offer a one-of-a-kind Philips Zoom! Whitening experience

Kuala Lumpur, Malaysia – Royal Philips (NYSE: PHG, AEX: PHIA) In Philips Malaysia today announced its partnership with Malaysia’s first and only dental spa, Smile Express Dental Spa, to offer the Philips Zoom! Whitening teeth whitening treatment together with an end-to-end relaxing spa experience. Philips Zoom! Whitening, the number one patient-requested professional teeth whitening brand¹, delivers up to eight shades whiter teeth in just 45 minutes.

We are delighted to be partnering Smile Express Dental Spa in their new venture that brings extraordinary services to Malaysian residents and visitors. This is an exciting partnership for us as we’re able to offer more consumers the Philips Zoom! Whitening solution with a fancy twist to their dental appointment. Philips is all about enhancing consumer experiences with innovative technology, with the aim of improving the lives of 3 billion people a year by 2025. In the course of innovation, we also look to provide novel, refreshing experiences to suit consumer lifestyles.

Muhammad Ali Jaleel

Country Manager for Philips Malaysia

“Through Philips’ professional teeth whitening offering, we have reached 320 dental professionals around Malaysia and this new partnership with Smile Express Dental Spa is of added significance, with a more niche consumer base. We are pleased to support both the dental professional and the consumer with our Philips Zoom! Whitening range and together, enable more special experiences for the consumer,” he said.

Commenting on the partnership, Dr Bala Saravanan, Founder and Director of Smile Express Dental Spa, said, “We are excited to offer a full-fledged luxurious spa package with the Philips Zoom! Whitening teeth whitening treatment. Through our service, our patients will enjoy Philips’ market-leading teeth whitening solution and holistically enjoy a truly one-of-a-kind dental spa experience, something that has never been done before in Malaysia.”

A different dental experience

The concept behind Smile Express Dental Spa is refreshing in Malaysia, and draws its inspiration from the real-life patient experiences observed by dentists. “It’s odd to think of a dental clinic as a place to feel relaxed. That’s the kind of thinking we want to change. In my years of experience, most people face the common dental fear² and rarely look forward to sitting in the dentist’s chair,” explained Dr Bala.

What we want to achieve through Smile Express is to create an environment that is welcoming and different from a typical dental specialist’s clinic. By offering the Philips Zoom! Whitening treatment with our full-fledged services, we want to offer our customers the benefit of enjoying Philips’ premium professional teeth whitening solution while also fitting in a pampering session for themselves. With Philips Zoom! Whitening, customers will be able to achieve up to eight shades of whiter teeth in just one visit, and that works perfectly with the time that people have to also enjoy the whole luxurious spa experience

Dr Bala Saravanan

Founder and Director of Smile Express Dental Spa

As part of the whole relaxing, pampering experience, customers will enjoy personalised to and fro chauffeur services upon scheduling an appointment with Smile Express Dental Spa. Upon pick-up and en route to Smile Express Dental Spa, clients will be served a complimentary welcome drink and can choose to watch an overview of the dental spa’s services via a built-in TV screen in the car.

Get your pearly whites with Philips Zoom! Whitening and walk out feeling wonderful!

The Philips Zoom! Whitening process begins once the client has undergone dental consultation and scaling, both prerequisites for teeth whitening. The whitening gel is applied onto the teeth and reacts with the yellow or brown stains when activated with LED light, transforming the whiteness of teeth. Over the course of the 15-minute whitening cycle, which is repeated three times, the client will enjoy a relaxing foot spa treatment while getting some shut-eye or tuning in to entertainment screened on a TV suspended from the ceiling of the treatment room.

The entire Smile Express Dental Spa experience concludes with the client being chauffeured to their next destination. Now, every client can walk out of their dental appointment with dazzling pearly whites – feeling like a star!

The whole experience at Smile Express Dental Spa is meant to indulge both local residents and even visitors to Malaysia, leaving them feeling special with a different outlook on dental specialists. “We welcome one and all to try out Smile Express Dental Spa for a truly different, relaxing dental experience, and with Philips Zoom! Whitening, your pearly whites are certain to be in dazzling tip top shape!” said Dr Bala.

Make a date for your Philips Zoom! Whitening treatment today at Smile Express Dental Spa and you may never look at dental appointments the same way again!

Pricing and availability

Smile Express Dental Spa offers Philips Zoom! Whitening teeth whitening with a complete luxurious package at a price of RM2,750.00 along with other general and specialty dentistry services. For more information about Smile Express Dental Spa and its services, connect with them at https://www.facebook.com/Smileexpresskl/ or visit their website at http://www.smileexpress.com.my/

1 In the US http://www.usa.philips.com/content/B2C/en_US/marketing-catalog/pe/teeth-whitening/learn-about-teeth-whitening.html

2 http://www.myhealth.gov.my/en/dental-fear/

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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