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Jul 17, 2018

Making Blending an Adventure for Your Child


Crush ice within seconds for a perfectly blended frozen smoothie with the Philips Viva Collection Blender

Petaling Jaya, Malaysia   – Royal Philips (NYSE: PHG, AEX: PHIA) In Malaysia’s intense tropical heat, cold drinks are always in demand. From a young age, our children have enjoyed the cool relief that an iced drink offers on the hottest days. While they typically consume chilled cordial drinks or mass-produced juices, there are concerns about the sugar content of these drinks, with nutritionists recommending that children reduce consumption of such sweetened drinks1.
 

To achieve a better balance of refreshing coldness and nutrition, a delicious frozen smoothie could just be the thing that hits the spot. You may be thinking that frozen smoothies are difficult to prepare at home, so you’ll undoubtedly be pleased to discover an all-in-one blender that efficiently combines all ingredients and crushes ice speedily to make the perfect frozen smoothie in no time at all, and you have complete control of all ingredients to boot.

Food preparation can be a fun way for parents to bond with children, besides teaching them about nutrition and training them to be handy in the kitchen – definitely a useful life skill. Routine kitchen tasks such as blending ingredients can become an exciting adventure when you have an extraordinary tool to use. With the Philips Viva Collection Blender, you can get creative and have a lot of fun making healthy and refreshing smoothies. Its highly durable and shatterproof Duravita Tritan jar frees you from worry even if the kids are helping. There’s no fear of having to replace the blender jar if it is accidentally knocked over.

Muhammad Ali Jaleel

Country Manager for Philips Malaysia

Crushing the hard stuff in a durable blending jar

The Philips Viva Collection Blender HR2157/91 is enhanced with blades that use ProBlend 5 technology, enabling you to crush ice 20% faster compared to other blenders. This means you no longer have to use tough, knuckle-cracking methods like hammering or pounding to break up blocks of ice. What’s better, this blender comes with the Duravita Tritan jar, made of copolyester that adds strength, versatility and flexibility to the jar. With this added element, the blending jar is shatterproof and will not smell or stain, leaving it easily washable and as good as new after every wash. It can also withstand the pressure and velocity of blending solid ingredients such as ice and hard types of vegetables or fruits.
 

What all this means is that you won’t need to blend your ingredients separately from the ice to make that frozen smoothie you’re craving. Having it all done in just one appliance speeds things up and brings you that much closer to the cool delight of your frozen smoothie. For example, if you’re making a frozen fruit smoothie with bananas and strawberries, all you need to do is add in those fruits, with a little milk, yoghurt and honey to taste, then blend it all together in the Philips Viva Collection Blender HR2157/91. Lastly, add in the ice which will be crushed in just a few seconds, and your frozen smoothie is ready to serve.
 

Start off your #PhilipsPerfectBlend adventure with Philips and transform your kitchen into a “playground” for learning while you and your child have fun times preparing meals in a safe, convenient and adventurous way!

Pricing and availability

The Philips Viva Collection Blender with the Duravita Tritan jar (HR2157/91) is available at a retail price of RM376 at the Philips Brand Store in Publika Shopping Gallery and Wangsa Walk Mall, both in Kuala Lumpur, and in Sutera Mall, Johor Bahru; at the Philips Experience Store in Menara Axis, Petaling Jaya; at retail partners and distributor stores nationwide, and online via the Philips Online Shop at  http://www.shop.philips.com.my/.

For more information, visit www.philips.com.my or Philips Home Living Facebook page.

1 Malaysian Dietary Guidelines for Children and Adolescents,

http://nutrition.moh.gov.my/wp-content/uploads/penerbitan/buku/MDG_Children_adolescent_2014.pdf

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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Kitchen Press release

Contacts

Sheo Rai

Sheo S. Rai

Senior Manager
Brand and Communications
Philips ASEAN Pacific

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