Apr 25, 2017

Ultimate Clean for Your Pearly Whites

Philips Sonicare DiamondClean ensures overall oral health through plaque removal, gum care and whitening of teeth

Kuala Lumpur, Malaysia – Philips Malaysia is once again taking the lead in educating Malaysians on the importance of thorough cleaning and taking a smart approach in ensuring good oral healthcare with the launch of its new Philips Sonicare DiamondClean electric toothbrush. Present at the launch was Matt Moran, General Manager for Personal Health Philips ASEAN Pacific; Muhammad Ali Jaleel, Country Manager of Philips Malaysia and Luda Zueva, Regional Marketing Manager for Personal Health, Philips ASEAN Pacific.

“Today’s hectic lifestyle demands more attention to overall healthcare, and oral healthcare is not an exception. With the launch of the Philips Sonicare DiamondClean, we are offering another innovative product that makes a real difference to the lifestyles of our customers and reflects our deep understanding of people’s needs and desires. The Philips Sonicare DiamondClean is clinically proven to remove plaque up to seven times better and provides superior teeth whitening up to four times better compared to manual toothbrushes, and superior gingival health after just two weeks.,” said Muhammad Ali Jaleel, Country Manager of Philips Malaysia.

“Philips is committed to spreading the word on the importance on good oral healthcare through our partnership with the FDI World Dental Federation. We joined them in celebrating World Oral Health Day in March, themed “Live Mouth Smart” which empowers people to take control of their oral health. Through our technological innovations, Philips is offering people the means to achieve this with greater convenience. We designed the Philips Sonicare DiamondClean with modern lifestyles in mind. We understand how important it is to maintain oral health with efficiency and ease in the midst of a hectic daily schedule. We want people to be proactive about teeth and gum care, and are equipping them with the best tool to do so,” added Ali.

Superior results with five modes

The Philips Sonicare DiamondClean offers five modes for superior cleaning – clean, white, gum care, sensitive and polish. The clean mode ensures ultimate plaque removal while the white mode does exactly what it says – whitening the surface of teeth to remove stains. The gum care mode combines the clean mode with an additional gentle massage for the gums to improve gum health. People with sensitive teeth will not have to worry, as the sensitive mode is extra gentle to cater to their needs. Finally, the polish mode brightens and whitens the teeth, giving a nice finish to the total brushing routine.

Additionally, the unique diamond-shaped bristles on DiamondClean toothbrush heads – Philips Sonicare's best whitening brush head – provide a wider surface area and denser bristle pack that effectively yet gently sweeps away plaque and extrinsic stains, providing an exceptional clean and significantly whiter teeth. The Philips Sonicare DiamondClean also comes in a compact size that is handy for travellers, who will be delighted that they wouldn’t have to miss their oral hygiene routine.

With the Philips Sonicare DiamondClean, oral hygiene care is not only made easier and more convenient. Users can also expect a total and ultimate cleaning with plaque removal, gum care and whitening of teeth. Enjoy the benefits of a complete oral hygiene routine in the comfort of your own home.

Philips Sonicare - the #1 sonic power toothbrush most recommended by dental professionals worldwide

The Philips Sonicare DiamondClean joins other products in the Philips Sonicare range already in Malaysia. The range, introduced in Malaysia in 2011, comprises various toothbrushes, all of which employ Philips’ patented sonic technology for dynamic cleaning action to deliver clinically proven oral care results. With 31,000 brush strokes per minute, it is proven more effective than normal toothbrushes for cleaning of teeth and removal of plaque. The Philips Sonicare range, which features unique bristle tip velocity, includes the #1 sonic power toothbrush most recommended by dental professionals worldwide for the past 20 years.

Superior results with five modes

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscentre.

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