Feb 14, 2017

Philips Malaysia strengthens consumer engagement with 3rd Brand Store


Philips continues expanding holistic shopping experience with new retail partner Plugins Distribution, with the launch of 3rd brand store in Malaysia

Kuala Lumpur, Malaysia – Philips Malaysia continues to strengthen its brand presence within the Klang Valley with the official launch of its second Brand Store in the Klang Valley at the Gardens Mall, Mid Valley City today. Launched by Muhammad Ali Jaleel, Chief Executive Officer for Philips Malaysia together with Fuji Sartono, Head of Marketing for Philips Lighting Malaysia. The launch of this new Brand Store also seals Philips Malaysia’s official partnership with Plugins Distribution Sdn Bhd.

One-stop experiential centre for the full range of trusted and well-loved Philips’ products

The Philips Brand Store offers a one-stop centre for customers to immerse themselves in a holistic shopping experience, giving them the chance to experience the full range of trusted and well-loved Philips’ products from the consumer, personal healthcare and lighting product portfolios. They are able to touch and feel the products, see and experience for themselves the key features as well as pose queries to the knowledgeable store personnel, allowing them to make an informed purchase.

 

“Today marks yet another milestone for Philips Malaysia with the expansion of our immersive brand experience within the Klang Valley with the opening of the Brand Store here in the Gardens mall. Over the past two years, we have achieved multiple milestones, kicking off with the opening of our first ever Philips Brand Store in Publika Shopping Gallery Kuala Lumpur in 2015. 2016 saw Philips expanding our presence in the Northern and Southern regions of Malaysia with the launch of the Penang Experiential Store and the Johor Bahru Brand Store,” said Muhammad Ali Jaleel, Chief Executive Officer for Philips Malaysia. “It is our brand promise to put the customers at the centre of all that we do. The expansion of our Brand Store network signifies our continued dedication to improving the lives of 3 billion people a year by 2025.”

 

“As a world leader in lighting, Philips continues to innovate to bring about brighter lives for a better world.  With Malaysians being quite sophisticated, they value home lighting and the shopping experience that can be personal and also complementary to their trendy lifestyles.  More homes and even home offices use lighting to define distinctive lifestyle concepts and identities.  The Philips Brand Store aims to unlock the value of light through an immersive shopper experience with advisory services for the right lighting solutions catering to diverse decorative and functional needs.  Over time, we see more innovative lighting applications and services will connect Malaysians at home, work and play.  Philips Lighting is already at the forefront of connected lighting, and light powering the Internet of Things is set to become pervasive here,” added Mr Alok Ghose, Managing Director for Philips Lighting in Malaysia and Singapore.

Philips Brand Store at The Gardens Mall

The Philips Brand Store in the Gardens mall adds to Philips Malaysia’s currently available retail channels, inclusive of the Brand Store in Publika Shopping Gallery, Kuala Lumpur and in Sutera Mall, Johor Bahru, Experience Stores in Menara Axis, Petaling Jaya and in Penang, retail partners and distributor stores nationwide and online via Blip.my, and most recently, the Philips Lighting and Personal Health specialty storea on lazada.com.my, giving consumers easy access to products both online and offline. The Philips Brand Store is located at LotS-239B, Second Floor, The Gardens Mall and can be contacted at 603-2201 3285. The opening hours are from 10am to 10pm daily.

One-stop experiential centre for the full range of trusted and well-loved Philips’ products

The Philips Brand Store offers a one-stop centre for customers to immerse themselves in a holistic shopping experience, giving them the chance to experience the full range of trusted and well-loved Philips’ products from the consumer, personal healthcare and lighting product portfolios. They are able to touch and feel the products, see and experience for themselves the key features as well as pose queries to the knowledgeable store personnel, allowing them to make an informed purchase.
Today marks yet another milestone for Philips Malaysia with the expansion of our immersive brand experience within the Klang Valley with the opening of the Brand Store here in the Gardens mall. Over the past two years, we have achieved multiple milestones, kicking off with the opening of our first ever Philips Brand Store in Publika Shopping Gallery Kuala Lumpur in 2015. 2016 saw Philips expanding our presence in the Northern and Southern regions of Malaysia with the launch of the Penang Experiential Store and the Johor Bahru Brand Store It is our brand promise to put the customers at the centre of all that we do. The expansion of our Brand Store network signifies our continued dedication to improving the lives of 3 billion people a year by 2025

Muhammad Ali Jaleel

Chief Executive Officer for Philips Malaysia

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscentre

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Jacinta Albert

Jacinta Albert

Communications Manager

Philips Malaysia

Tel: +6012 269 0736

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