May 18, 2017

Meals Made Easier with the Philips All-In-One Pressure Cooker

Philips continues to innovate with latest product, offering convenience for in Malaysian kitchens

Petaling Jaya, Malaysia – Malaysians are known for their love of food and with Ramadan just around the corner, it is time to take to the kitchen to whip up some good old traditional dishes in conjunction with the occasion. With so many dishes to enjoy, breaking fast or ‘buka puasa’ over the Iftar meal with family and friends and the Raya celebration are events to look forward to. Often, cooking traditional Raya must-have dishes is a time-consuming process that can take up to half a day in order to get the right flavour and texture. This Raya, Philips is offering Malaysians a means of preserving traditional local meals with the help of modern innovation, through the launch of the new generation Philips All-in-One Pressure Cooker today.

“Ramadan and Raya is a time for families and friends to come together over a hearty meal, and is typically a time for Malaysians to savour and appreciate delicious homecooked traditional Malay dishes such as rendang, curry and soup. However, the cooking process for some of these traditional recipes is time consuming and can take up to several hours of slow cooking to achieve optimal flavour and texture in the dish. In line with our mission to help people improve their lives, Philips Malaysia wants to help you preserve traditions with modern innovations by helping you cook your favourite buka puasa and Raya dishes more conveniently, so you have more precious time to spend with your loved ones,” said Muhammad Ali Jaleel, Country Manager of Philips Malaysia.

“We have collaborated with Chef Marina Mustafa in conjunction with the launch of this new generation Philips All-in-One Pressure Cooker as she has a very innovative approach to preparing delicious healthy homecooked traditional meals. She shares our vision in offering easy yet delicious healthy recipes for consumers. With the new Philips All-In-One Pressure Cooker, this is certainly possible,” Ali added.

The Philips New Generation All-In-One Pressure Cooker

Equipped with an intelligent cooking system, the Philips All-In-One Pressure Cooker offers a fully customisable cooking experience that allows slow cooking or pressure cooking, in just one appliance. You can also sauté, sear bake, reheat and warm up your meals, all in the same machine. It allows you to cook eight times faster[1] saving time and energy in the kitchen. Its pressure cook function comes with various options for cooking and steaming a variety of dishes ranging from soup, risotto, rice to meat, poultry and bake cakes.

The aluminium alloy inner pot of the Philips All-In-One Pressure Cooker is durable and offers more effective heat conduction for a more thorough and even cooking result. It is coated with a special golden Whitford coating that is anti-scratch and non-stick. With an easy-to-programme timer that indicates cooking progress, the days of second guessing when your dish will be ready are over.

For your peace of mind, the new generation Philips All-In-One Pressure Cooker has nine safety protection systems and comes with a pressure regulator that is microchip-controlled. Right after cooking, the pressure regulator automatically turns on to release the pressure, so there is no need to discharge the pressure manually or wait for the pressure to drop naturally as the cooker cools. You can enjoy piping hot delicious homecooked food immediately right out of the pot! For more information, please visit www.philips.com.my/pressurecooker

^[1]It takes 30 minutes with the electric pressure cooker versus four hours with a gas cooker.

The Philips New Generation All-In-One Pressure Cooker

Equipped with an intelligent cooking system, the Philips All-In-One Pressure Cooker offers a fully customisable cooking experience that allows slow cooking or pressure cooking, in just one appliance. You can also sauté, sear, bake, reheat and warm up your meals, all in the same machine. It allows you to cook eight times faster[1] saving time and energy in the kitchen. Its pressure cook function comes with various options for cooking and steaming a variety of dishes ranging from soup, risotto, rice to meat, poultry and bake cakes. Enjoy piping hot delicious homecooked food immediately right out of the pot.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscentre.

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