Oct 25, 2017

Effortless, bouncy curls with the Philips StyleCare Prestige Auto Curler


The Philips StyleCare Prestige Auto Curler comes with breakthrough technology for hair curling that not only produces the ultimate curl but also is safe and non-damaging to hair.

Kuala Lumpur, Malaysia – Philips Malaysia today introduced its latest innovative hair styling tool, designed to enable women to achieve salon-style curls without stepping out of the house, or even when on the go. The Philips StyleCare Prestige Auto Curler comes with breakthrough technology for hair curling that not only produces the ultimate curl but also is safe and non-damaging to hair.

 

“All over the world, women’s self-concept of beauty has changed over time, as we have ascertained through the Global Beauty Index[1]. Today’s women have a deeper sense of their own beauty. From the survey, we have learnt that their key motivation for looking beautiful is wanting to look their best for themselves (54%), with 70% of respondents also believing that beauty is something you define for yourself and not decided by someone else. By further developing conversations on beauty based on these latest insights, Philips aims to better understand the needs and desires of women across the world. Indeed, with 89% of women believing that there are lots of ways to be beautiful, we are motivated to further deliver meaningful innovations that meets these needs,” said Muhammad Ali Jaleel, Country Manager of Philips Malaysia, who launched the Philips StyleCare Prestige Auto Curler.

 

“The Philips StyleCare Prestige Auto Curler is precisely the type of innovation that offers women a boost in their styling regime beyond what was available previously. We recognised that curls are now a much coveted hairstyle for women everywhere, and many women want to achieve this look without a salon visit. With the Philips StyleCare Prestige Auto Curler, women can now achieve just the curls they want, at home and on the go,” said Ali. “However, creating consistent curls from the front to the back of your head can be challenging, as women don’t have the same field of vision or length of reach when styling their own hair, compared to using a stylist at the salon. Hence, the Philips StyleCare Prestige Auto Curler is a great tool that can help women overcome this challenge. The innovative features such as a longer curling barrel and smart curling guards help women create bouncy, uniformly-shaped curls that last, for a professional, salon-style look.”

 

[1]The Philips Global Beauty Index is an extensive international study on women’s perceptions on beauty. Held annually since 2015, the 2017 study surveyed the opinions of 11,132 women aged 18 and above in 11 countries (USA, UK, France, Germany, Poland, Russia, Turkey, China, Japan, Korea, and India) to provide insights into current beauty industry trends, perceptions and needs across continents.

Getting the Ultimate DIY Curl

The Philips StyleCare Prestige Auto Curler possesses a number of unique features such as a longer curling barrel, two smart curling guards and an open vertical design. Combined, these features make perfect, lustrous curls an effortless reality.

 

Simply switch on the curler to warm up, section out the correct amount of hair and hold the curler with the front facing you. Then insert the hair into the curling chamber, starting from the back of the appliance. Stretch the hair strand so it is tight, before pressing and holding the curl button. This will cause the hair to slowly wrap around the curling barrel where it will then be curled in the curling chamber. Once the curl is ready you will hear a beep telling you to release the hair, leaving you with a perfectly styled ringlet, with just one click of a button!

Increased curling surface

The new Philips StyleCare Prestige Auto Curler features a longer barrel with 113% more curling surface then previous devices. This enables women to style twice as much hair in one go, helping them create their perfectly curled style quickly and easily, making time consuming curls a thing of the past.

Innovative open design

The innovative new open design of the Philips StyleCare Prestige Auto Curler has been shaped vertically, so that it follows the natural flow of long hair. This means there is less chance of the hair becoming trapped in the device, enabling women to style confidently and effortlessly, while knowing that the health of their hair is being protected.

Smart Curling Guards

The Philips StyleCare Prestige Auto Curler also features two smart curling guards. These ensure that the section of hair being styled is perfectly wrapped around the curling barrel of the device, therefore creating perfectly uniform curls.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscentre.

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Pricing and availability

The Philips StyleCare Prestige Auto Curler is priced at RM629 and is available at the Philips Brand Store in Publika Shopping Gallery and The Gardens Mid Valley, both in Kuala Lumpur, and in Sutera Mall, Johor Bahru; at Philips Experience Stores in Menara Axis, Petaling Jaya and in Penang; at retail partners and distributor stores nationwide, and online via the Philips Online Shop at  http://www.shop.philips.com.my/

 

For further information, visit http://philips.com.my.

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Getting the Ultimate DIY Curl

The Philips StyleCare Prestige Auto Curler possesses a number of unique features such as a longer curling barrel, two smart curling guards and an open vertical design. Combined, these features make perfect, lustrous curls an effortless reality.

Read MoreRead Less

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Contacts

Jacinta Albert

Jacinta Albert

Communications Manager

Philips Malaysia

Tel: +6012 269 0736

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