Kuala Lumpur, Malaysia – Philips Malaysia today introduced its latest innovative hair styling tool, designed to enable women to achieve salon-style curls without stepping out of the house, or even when on the go. The Philips StyleCare Prestige Auto Curler comes with breakthrough technology for hair curling that not only produces the ultimate curl but also is safe and non-damaging to hair.
“All over the world, women’s self-concept of beauty has changed over time, as we have ascertained through the Global Beauty Index[1]. Today’s women have a deeper sense of their own beauty. From the survey, we have learnt that their key motivation for looking beautiful is wanting to look their best for themselves (54%), with 70% of respondents also believing that beauty is something you define for yourself and not decided by someone else. By further developing conversations on beauty based on these latest insights, Philips aims to better understand the needs and desires of women across the world. Indeed, with 89% of women believing that there are lots of ways to be beautiful, we are motivated to further deliver meaningful innovations that meets these needs,” said Muhammad Ali Jaleel, Country Manager of Philips Malaysia, who launched the Philips StyleCare Prestige Auto Curler.
“The Philips StyleCare Prestige Auto Curler is precisely the type of innovation that offers women a boost in their styling regime beyond what was available previously. We recognised that curls are now a much coveted hairstyle for women everywhere, and many women want to achieve this look without a salon visit. With the Philips StyleCare Prestige Auto Curler, women can now achieve just the curls they want, at home and on the go,” said Ali. “However, creating consistent curls from the front to the back of your head can be challenging, as women don’t have the same field of vision or length of reach when styling their own hair, compared to using a stylist at the salon. Hence, the Philips StyleCare Prestige Auto Curler is a great tool that can help women overcome this challenge. The innovative features such as a longer curling barrel and smart curling guards help women create bouncy, uniformly-shaped curls that last, for a professional, salon-style look.”
[1]The Philips Global Beauty Index is an extensive international study on women’s perceptions on beauty. Held annually since 2015, the 2017 study surveyed the opinions of 11,132 women aged 18 and above in 11 countries (USA, UK, France, Germany, Poland, Russia, Turkey, China, Japan, Korea, and India) to provide insights into current beauty industry trends, perceptions and needs across continents.
