Petaling Jaya, Malaysia – It’s no secret that your inner diva dreams of walking out the door every morning with perfectly coiffed tresses, but frequent styling can really hurt your hair. What if there were hair tools out there that combined hair styling with hair care?
Philips has developed the new Philips KeraShine range of hair styling tools to do just that. Infused with Keratin and ions – the goodness hair needs, the Philips KeraShine range includes an heated styling brush, a straightener and a dryer.
Muhammad Ali Jaleel, Country Manager for Philips Malaysia said, “Every woman hopes for a good hair day every day as how they look affects how they feel about themselves. However, we know that frequent styling can be damaging to hair. In a recent study commissioned by Philips, a majority of 51% and 34% of Malaysian women stated that hair damage is a main factor that discourages them from owning or comfortably using their own hairdryer and styling device respectively. At the same time, women also want hair styling devices that are easy to use and safe for their hair. This is why we have designed the new Philips KeraShine range, combining hair styling with hair care. With ionic technology, you can achieve any hairstyle you dream of while replenishing keratin levels and achieving beautiful, healthy, frizz-free hair.”
The consumer research also revealed that hair loss, dandruff and dryness are cited as the leading hair problems by 57%, 38% and 29% of respondents respectively. Nevertheless, with awareness of styles and trends from international markets, Malaysian women are constantly adapting their looks to suit the latest trends. 70% often visit their hair salons to achieve these looks as well as to treat their hair. Encompassing the areas of heat protection, hair nourishment and frizz reduction, the Philips KeraShine range allows you to style your hair without damaging it. Now you no longer need to subject your hair to unnecessary stress to achieve that killer style - whether it is a natural, wavy, curly or straight look.
The magiK that is Keratin
Found in horns, hooves, claws and the baleen plates of whales, as well as our own nails, keratin is one of the strongest proteins. Made of long bendy peptide chains, keratin exists in hair strands - giving hair its supple, flexible texture and healthy sheen. It is also able to tolerate large temperatures fluctuations, protecting your hair from the biting cold or scorching sun. In short, it is the magical component that keeps your hair looking sleek and sexy.
Works with your hair, not against it
Our hair’s naturally positive charge makes the strands repel each other, giving it a frizzy look. The Philips KeraShine range features ionic care technology that releases negative ions to counter the positive ions or static in our hair, helping strands settle nicely together, thus giving you smooth, glossy hair. In addition to that, the keratin-infused ceramic coating on Philips KeraShine styling tools counter heat damage by feeding hair with keratin even during styling. That way, you will always maintain a healthy level of keratin in your hair - allowing the natural look of your hair to shine through.
Introducing the Philips KeraShine range
Bringing hair care and hair styling together, the Philips KeraShine range offers the best of both worlds and creates professional-looking hairstyles for that salon-perfect look every day.
Philips KeraShine Heated Styling Brush HP8632/00
Style with care for smooth, soft waves – the 45mm barrel with keratin coating secures long-lasting results, with ionic care for shiny, frizz-free hair. Two styling temperature settings cater to different hair types and reduce the risk of damage while gently creating curls that stay. In addition, the retractable bristles negate the trauma of tugging for a hassle-free and hair-friendly experience!
Philips KeraShine Straightener HP8316/00
Slide hair between ceramic plates equipped with ionic technology and keratin coating for beautifully smooth hair. The extra-large plates take just 60 seconds to reach 210°C – the professional styling temperature – straightening thick or long hair effortlessly and without damage.
Philips KeraShine Dryer HP8216/00
Dry your hair quickly sans frizz and damage. The Philips KeraShine Dryer addresses all risks of heat trauma and protects the keratin layers in your hair with two flexible temperature settings – the Thermoprotect temperature feature and a cool air setting for gentle drying. Also infused with ionic care, this dryer will effectively eliminate frizz. The innovative Philips Even Heat Distribution technology, with a uniquely designed keratin-coated air outlet, ensures that heat is always evenly distributed so there are no damaging hot spots. This dryer keeps hair shiny, healthy and bouncy.
Show your hair a little more love
With the right tools, taming your mane and achieving sleek and shiny hair is a cinch. The advanced science behind the Philips KeraShine hairstyling range ensures that frazzled strands and dull, stringy hair won’t be an issue again.
Pricing and Availability
|Philips Heated Styling Brush HP8632/00|
|Philips Straightener HP8316/00||RM169|
|Philips Dryer HP8216||RM169|
 The Philips Haircare study was conducted by Blauw Research in August 2014.