Hygienic body grooming with Philips

June 1, 2015

Petaling Jaya, Malaysia – When it comes to body grooming, hygiene should be first and foremost the most important thing one should consider. Infections are easy to come by with each accidental nick, scrap and cut of the skin which is why the Philips’ new BikiniGenie Trimmer and Body Groomer offers both women and men a hygienic and fuss-free way of trimming and maintaining unwanted body hair.


“More and more people nowadays are conscious about their body appearance and hygiene. However, we are aware the procedure of removing or trimming any unwanted body hair can be a painful and costly experience. Understanding this, Philips’ technical experts have worked together with scientists to design two innovative devices that women and men can use to maintain their body hair without pain or fuss.” said Muhammad Ali Jaleel, Country Manager for Philips Group of Companies in Malaysia and General Manager, Consumer Lifestyle for Philips Malaysia.


Philips BikiniGenie trimmer

There are a number of ways to remove or keep body hair tidy below the belt, such as hot waxing, laser treatments and electrolysis. What these methods have in common is they can be painful at times or even harmful if not done by an expert, and can be expensive. Furthermore, women with sensitive skin have a tendency to develop irritation if the hair removal is not done correctly and safely. This is where Philips comes in with its new BikiniGenie trimmer consisting of two models; the BikiniGenie BRT381 which comes with a 1 click-on comb and the BRT383 with the mini shaving head and 2 click-on combs. This product not only offers women a new and improved way to maintain hair in their bikini areas, but also allows them to do it on their own without nicks or cuts.


The Philips BikiniGenie trimmer is the latest innovative solution that offers women a safe and easy way to a beautiful bikini line, without having to go through the painful ordeal of hot wax or inflicting shaving nicks by accident. The trimmer helps women achieve a precise trim and shave with its 2 click-on combs to trim hair to a 3mm or 5mm length, while the bikini trimming head trims down the hair to 0.5mm for an even groomed look. The round trimming teeth are designed to safely trim the bikini line without any cuts. The BikiniGenie trimmer is effective in both wet and dry conditions and doesn’t require charging cords as it is battery powered - making it a convenient and fuss-free grooming tool for the busy woman wanting to look and feel good.


Philips Body Groomer

These days, it’s not just the ladies who want to keep body hair trim and tidy – or even go hair-free. The days of men with all-natural body hair may be waning, as the trend of going hairless surges. More and more men are leaning towards hair removal for smooth skin or are maintaining their body hair through ‘manscaping’. Stars such as David Beckham are seen to embody the aesthetic appeal of a hairless body, and while top athletes such as swimmers and sprinters may be going hairless to aid sporting performance, they are nevertheless seen to have ideal bodies than other men wish to emulate. To help men remove body hair with ease and convenience, Philips is offering innovative body care products for men, including the Philips new Body Groomer BG1024. This is the ideal grooming tool for men seeking a fast and comfortable way to remove body hair - and is even suitable for sensitive areas.


For the men, the Philips Body Groomer is built to protect the skin by guarding it while trimming hair as short as 0.5mm without directly exposing the skin to the blades. The tool is designed with a bi-directional trimmer which allows men to seamlessly trim hair both backwards and forwards. The 3mm comb provides a comfortable trim for longer hair as well. Hygiene is important with any grooming tool and the Body Groomer offers easy cleaning. It’s 100% waterproof – allowing for convenient rinsing when the grooming is done. Users can easily have the Body Groomer within reach, as it comes with a shower cord for hanging in an accessible place.


Both the Philips BikiniGenie trimmer and the Body Groomer have ergonomic designs, which makes trimming, shaving and styling handy and comfortable for those wanting to look good and feel confident on a day to day basis.  


Pricing and availability

The Philips Body Groomer and BikiniGenie trimmer are available at the Philips Brand Store at Publika Shopping Gallery, major electrical and departmental stores and on www.blipmy.com. The Philips Body Groomer is available at a recommended price of RM109 while the Philips BikiniGenie trimmer BRT381 and BRT383 are priced at RM109 and RM129 respectively depending on the model. For more information please visit https://www.philips.com.my

For further information, please contact:

Jacinta Albert

Communications Manager, Philips Malaysia

Tel: +603 7965 7454

E-mail: jacinta.albert@philips.com

Jeffrey Loh/Tania Wee

OneVoice Connect

Tel: +603 7955 7269

E-mail: commsphilips@rantaupr.com.my


About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.