Iron Out Your Laundry Woes With The Philips No Burn Campaign

Learn how to get a fast and safe ironing experience with innovative ‘No Burn’ irons

March 1, 2015

Petaling Jaya, Selangor – Setting the right temperature when ironing your clothes can make the difference between ease and disaster. With the right temperature, your clothes can be pressed and wrinkle-free in no time. Using the wrong temperature setting - even if it is just a tad too high, can mean a burn mark on your favourite piece of clothing! To show consumers the best way to prevent ironing damage, Philips Malaysia has kicked off the No Burn Campaign that will run until the end of March 2015.


“Ironing can often be a time-consuming and frustrating chore especially when one is dealing with different fabric types or sorting through the whole family’s laundry. As the leading brand in garment care, Philips is constantly striving to improve lives in every aspect, using innovative technology to help make everyday activities such as ironing, easier.” said Muhammad Ali Jaleel, Country Manager for Philips Group of Companies in Malaysia and General Manager, Consumer Lifestyle for Philips Malaysia.


Did you know that different fabrics have different optimal ironing temperatures to ensure that the material doesn’t burn or lose its texture and pattern? When ironing, it’s advisable to start with clothing that requires low heat followed by medium heat and finally high heat. However sorting through a pile of clothes according to the ironing temperature requirements and selecting the correct settings can be tedious and time-consuming. “To help ease this chore, Philips has developed the Optimal Temp technology. Optimal Temp, which is utilized in the Philips PerfectCare Azur range of irons, cancels out the need to separate your clothes according to fabric type and to adjust the temperature and setting according to fabric, making the task of ironing much easier and more efficient.” Mr Muhammad shared.


Burn Marks No More

The Philips No Burn Campaign includes roadshows with live demonstrations of Philips’ latest range of irons featuring Optimal Temp technology – the Philips PerfectCare Azur range. No longer do consumers have to worry about burning their clothes while ironing as the innovative Optimal Temp technology ensures that the temperature is best suited for the fabric. The Philips PerfectCare Azur can maintain the perfect combination of temperature and steam to deliver an ironing performance that is not only easier and faster but also gentler on all ironable materials. It utilises a Smart Control processor to set the right temperature combined with HeatFlow technology to enable an even stream of steam and temperature balance.


The PerfectCare Azur iron range is easy to use with no adjustments needed for all clothes, regardless of fabric type. You can go from ironing linen to silk to cotton to cashmere without any waiting in between. Its Double Active Calc Clean system reduces the build-up of minerals in hard water allowing it to be used with tap water. The iron automatically switches off if it is left unattended, preventing a fire hazard. Designed with a Quattro Precision Tip, the PerfectCare Azur can even iron out tricky wrinkles in hard-to-reach areas. It is 100% safe and effective on all ironable fabrics – even synthetics and wool, and has been independently tested and approved by authoritative textile organisations such as DWI, IWTO, and Woolmark.


Pricing and availability

The Philips PerfectCare Azur range is available at major electrical and departmental stores and at a recommended price range of RM459 to RM599. In conjunction with the Philips No Burn Campaign, the Philips PerfectCare Azur can be purchased at a promotion price range of RM399 to RM559 at major stores until 27 March. For more information, please visit


The Philips No Burn Campaign roadshows will be held at selected Best Denki, Harvey Norman, SenQ, AEON, AEON Big, Parkson, E.S.H, Tan Boon Ming and DLegend stores within Peninsular Malaysia. For more information on the schedule, follow the Philips Malaysia Home Living Facebook page at


For further information, please contact:

Jacinta Albert

Communications Manager,

Philips Malaysia

Tel: +603 7965 7454


Jeffrey Loh / Tania Wee

OneVoice Connect

Tel: +603 7955 7269



About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 105,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at