A Gentle Brush to Healthy Glowing Skin

September 18, 2014

Petaling Jaya, Selangor – Radiant, healthy skin is often the holy grail for women but at each stage of life, women constantly find themselves troubled with facial skin issues that differ according to age. The majority of young Malaysian adults worry about acne, facial scars and open pores while women in their 30s tend to look out for the first signs of aging. When they are in their 40s, rejuvenating and restoring their skin from wrinkles and dullness then becomes their primary concern. There’s no need to wait in trepidation for visible signs of aging to appear, when it is possible to take preventive measures by including facial cleansing in the daily skincare regime. 


With proper cleansing techniques and hydration, these skin concerns can be managed. “Despite knowing the importance of proper facial cleansing, many Malaysians have cited not having enough time to practice their daily skincare regime properly nor do they use the correct technique,” said Dr Christina Chea, a local aesthetic physician with more than 10 years of experience. “Proper cleansing techniques are vital as it ensures that the facial pores are unclogged, thus allowing your skin to breathe.” 


According to Dr Chea, just using your bare hands to wash your face of dirt and makeup can be insufficient for proper cleansing. There might still be dirt residue, dead skin cells or sebum secretions left inside the pores. Furthermore, your hands are unable to reach certain contours of your face, resulting in an accumulation of residue in those areas that will clog up the pores and cause spots and dullness.


“We know that the first step to healthy, rejuvenated skin is a daily cleansing routine that works well, but sometimes, just washing and applying facial products aren’t enough,” said Muhammad Ali Jaleel, Country Manager for Philips Group of Companies in Malaysia and General Manager, Consumer Lifestyle for Philips Malaysia. “This is where we believe Philips VisaPure can have an important impact on a woman’s complexion.”


“Malaysian women can now turn on their skin’s full potential and unveil true radiance with Philips VisaPure, a gentle, easy-to-use skin cleansing device that massages the skin to remove make up and dirt. Philips VisaPure is ten times more effective than hand cleansing, and revitalises your skin in just one minute, helping to unveil your natural radiance and a healthy-looking glow,” Ali added.


An enhanced skincare regime

Philips VisaPure provides a gentle, thorough cleanse for the face and décolletage, revitalising the skin to swiftly reveal a more radiant complexion. The fully waterproof Philips VisaPure is the only cleansing system in the world that features ‘Dual Motion’ technology, and can be used in the shower for true convenience. It creates a comfortable massaging effect that improves micro-circulation beneath the skin’s surface to bring out skin’s natural radiance.


Philips VisaPure’s silky-soft brush rotates and vibrates to gently remove make-up and dirt, and cleanses away dead skin cells. The vertical vibrating motion of the brush breaks up surface dirt, which is then swept away by the rotating movement, leaving the skin deeply cleansed and stimulated. Philips VisaPure’s ‘Dual Motion’ technology optimally prepares the skin for other skincare products and treatments, enhancing the absorption of beneficial ingredients.


Philips VisaPure also comes with specifically designed brushes for skin types that require extra attention and care. The sensitive skin brush head is soft to the touch, minimising abrasion. For a deep clean, the exfoliating brush head has an exfoliating effect to gently remove dull and dead skin cells.


An elegant design and finish for the modern woman

Philips VisaPure has been developed to suit the needs of modern women with an iconic and stylish finish that is both elegant and feminine. Ergonomically designed to maximise comfort and enhance the cleansing experience, it is also compact and portable – perfect for travelling, with one full charge lasting up to two weeks.


The Philips VisaPure experience

·         Philips VisaPure gently massages the skin to effectively remove make up and dirt, and can even be used in the shower

·         A Skin Zone timer indicates when it is time to move on to the next area, ensuring the face and décolletage are cleansed thoroughly and evenly

·         Philips VisaPure is simple to use with two settings: A ‘Gentle Cleansing’ and a ‘Deep Cleansing’ mode for tailored cleansing intensiveness

·         Women can also adjust their cleansing experience to suit their skin type or requirements, with special brushes for sensitive skin or exfoliation


Pricing and availability

The new Philips VisaPure will be available at major electrical and departmental stores at a recommended price of RM799 for the SC5275 model (2 speed settings with 1 normal skin brush head and 1 sensitive skin brush head) and RM699 for the SC5265 model (1 speed setting and 1 normal skin brush head).


Philips VisaPure brush heads for different skin types are also sold separately: Normal skin replacement brush head SC5990 (RM59), sensitive skin replacement brush head SC5991 (RM65), and exfoliating skin replacement brush head SC5992 (RM69).


For further information, please visit http://philips.com.my.

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.


For further information, please contact:

Jacinta Albert
Communications Manager, Philips Malaysia

Tel: +603 7965 7454 
Email: Jacinta.albert@philips.com 


Nasya Hud

OneVoice Connect

Tel: +603 7955 7269

Email: commsphilips@rantaupr.com.my