Philips Partners with Xtrategize for BlipMY online store

Partnership aims to set benchmark for online shopping in Malaysia

August 5, 2014

Petaling Jaya, Selangor – Philips Malaysia today announced a strategic innovative partnership with Xtrategize, a local strategic consulting and technology firm, for the development and introduction of dedicated Philips online store The partnership will see Philips fully enter the e-commerce market in Malaysia, while Xtrategize will spearhead the development and management of the online store.


Philips Malaysia, the leading electronics manufacturer in Malaysia, is entering the e-commerce scene at an opportune time as the e-commerce market has been growing steadily within South East Asia in recent years. According to PayPal, in Malaysia alone, the e-commerce market has grown exponentially from RM3.65 billion in 2013 to RM4.76 billion in 2014. It is expected to grow to RM5.76 billion by 2015.


“ is a result of our shared belief that the e-commerce market is the future of the consumer experience,” says Muhammad Ali Jaleel, Country Manager for Philips Group of Companies in Malaysia and General Manager, Consumer Lifestyle for Philips Malaysia. “We chose Xtrategize as our partner because we believe that they have deep insights and understand the online market in Malaysia - being a homegrown company, and like us, they are committed to doing things differently and more efficiently. With this strong partnership, we aim to set a new benchmark for as a trusted online store with high quality, original Philips products, consistent delivery and innovative e-commerce ideas for our consumers.”


According to Tony Ong, co-founder and Chief Financial Officer of Xtrategize, “ is truly a revolutionary ecommerce website that focuses on trust, reliability and convenience – factors that mean the most to e-shoppers in Malaysia, alongside surprise treats and good deals. We are committed to investing our resources, and leveraging our technological expertise and innovative design to provide a complete Philips product experience for consumers through this online store. We want online shoppers in Malaysia to truly understand Philips’ meaningful innovations and have a holistic experience of how Philips’ range of products can improve their lives in the ways that matter – big or small.”


While the e-commerce market has demonstrated tremendous growth, online security still remains as one of the top concern for Malaysians. Further research by PayPal has shown that close to 60% of Malaysians are hesitant to shop online due to security concerns such as fraud and theft of financial information. To ensure customers have a worry-free experience on the online store, Philips Malaysia and Xtrategize’s main focuses for are reliability and trust alongside simplicity and convenience on a secure and scalable platform. will be the first official online distributor for Philips products in the country and will initially offer around 140 best-loved Philips products before expanding to the brand’s full range of products coming online in phases till the end of the year.

For further information, please contact:

Jacinta Albert
Communications Manager, Philips Malaysia
Tel: +603 7965 7454


Adeline Phun
OneVoice Connect
Tel: +603 7955 7269


Ainaa Farik
Project Analyst, Xtrategize
Tel: +603 7651 7700


About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at


About Xtrategize:

Xtrategize is a homegrown boutique management consulting and technology firm that specialises in contextualising data into actionable activities that can make an impact to improve market shares or expand customer reach. Its team is made up of people who have walked away from the rat-race to work on projects that they are passionate about and that have social impact on the world around us. Alongside their experienced team, Xtrategize also specialises with leveraging cutting edge tools, technologies with deep integration and an optimised business process understanding as a benchmark for best delivery. For more information on Xtrategize, log on to