- In conjunction with World Sleep Day, Royal Philips (NYSE: PHG, AEX: PHI) announced its Sleep Powers initiative for 2014, aimed at encouraging increased awareness of and education around the benefits of sleep and the important role it plays in powering everything that we do.
- A study in Malaysia has revealed that approximately 1.9 million adult Malaysians suffer from common sleep disorders such as OSA. That figure represents about 7% of the population here.
- Philips has launched the Sleep Power Quotient quiz, which will grade a person’s quality of sleep based on their answers to simple sleep habit and health questions. Upon completion of the Sleep Power Quotient quiz, any individual with results that point to poor sleep habits will then be invited to take an online risk assessment test to determine their risk level for Obstructive Sleep Apnea (OSA), one of the most common sleep disorders.
- There are many causes of OSA, among which are weight gain, aging and a smaller jaw structure. Other signs and symptoms of sleep apnea include:
- Frequent loud snoring
- Pauses in breathing or gasping for breath
- Regularly falling asleep in situations, such as reading, watching TV or driving
- High blood pressure
- The company’s 2014 campaign for sleep awareness – including a new visual OSA guide and 7 Tips to A More Restful & Refreshed You demonstrates Philips’ continued dedication to improving the lives of patients suffering from OSA or other serious sleep disorders and highlights how sleep powers all of our daily activities.
- An annual event intended to be a celebration of sleep and a call to action on important issues related to sleep, World Sleep Day is organized by the World Association of Sleep Medicine (WASM). WASM aims to advance sleep health by promoting and encouraging education and research around the World, particularly in areas where the practice of sleep medicine is less developed. This year’s World Sleep Day highlights "Restful Sleep, Easy Breathing, Healthy Body," through the promotion of healthy sleep for people of all ages.
- For more information about World Sleep Day 2014 and how Philips is observing the day visit www.philips.com/worldsleepday or follow the World Sleep Day 2014 conversation on:
Quote from Eric Lehl, Marketing Director, Home Healthcare Solutions, Philips Asia Pacific
"Sleeping well is essential to good overall health and loss of quality of sleep can lead to countless health problems such as hypertension, stroke and diabetes. At Philips, we believe in empowering people and delivering meaningful innovations and initiatives. The Sleep Powers initiative aims to draw more attention to the importance of a good night’s sleep and encourages better sleep as part of a healthy lifestyle."
Quote from Mark Aloia, Senior Director of Global Clinical Research for Philips Healthcare
"It surprises me that with all the talk about sleep, we’re still seeing a lack of awareness by the public and health care professionals regarding OSA and the significant consequences of this serious sleep disorder. We’re looking to beat the statistics and create broader understanding of all that sleep can do to help improve overall population health."