Philips AVENT embraces motherhood alongside its newly-appointed ambassador, Amber Chia

September 22, 2010

Petaling Jaya, Malaysia – As a frontrunner in creating, designing and manufacturing the highest quality child care products in the world, Philips AVENT proudly announced Amber Chia, Malaysia’s acclaimed international supermodel, as its official AVENT ambassador here today. With a vision to bring simplicity to people’s lives, the partnership with Chia will further exemplify Philips AVENT’s brand attributes, as well as to provide support to parents by helping them ease into parenthood as effortlessly as possible.


Chia’s association with Philips AVENT, one of the world’s leading mother and child care experts, serves as a timely partnership as she embraces her exciting and challenging new role as a soon-to-be mother. The two-year partnership will see Chia, together with Philips AVENT, join efforts and dedication in further driving support for parents in the decisions they make to provide the best care for their babies.


“As a brand that strives to promote a healthy wellbeing for mothers and babies, we see this highly-valued partnership a great fit that works in tandem with our values and commitment as Amber takes up yet another new chapter in her life as a mother,” said Naeem Shahab Khan, General Manager, Philips Consumer Lifestyle. “We want to be more than just a mother and child care company for our customers – we want to be there to support the choices they make, from pre-pregnancy to a baby’s toddlerhood with the highest standards we can offer. This partnership with Amber can also help us to further understand our consumers and their babies.”

“We are proud to walk alongside Amber as she embraces motherhood. Pregnancy and early parenthood can be a daunting task, but as we see it, Amber remains enthusiastic and excited about the journey ahead as a mother to her baby. Despite leading a very busy lifestyle as an international supermodel and entrepreneur, Amber certainly possesses the fervor and passion in preparing the best for her baby; which is in line with our values in providing the finest for our consumers,” Khan added.

Looking radiant at the ceremony, Chia fully agreed that she was looking forward to welcoming her baby boy into her family. “Becoming a mother for the first time, I undoubtedly have many questions on raising my baby. However, choosing Philips AVENT gives me the assurance that I will have the support of products of the highest quality designed for me and my baby’s changing needs. A mother always wants to give her uncompromising best to her baby – and Philips AVENT will help me to do that.”

“To be associated with a leading brand like Philips AVENT is truly an honour. I believe Philips AVENT is the perfect mother and child care companion for my hectic lifestyle and will be able to help simplify my tasks when my baby arrives. Needless to say, it’s good to know that there is an expert on hand to help my baby throughout his development.”

Philips is one of the world’s leading health and well-being companies, with a diversified range of products based on the company’s world-leading digital technology competencies, and designed to enhance consumers’ everyday lives - at home, at work or on the move. Incorporated into the Philips Group of Companies since 2006, Philips AVENT continues to innovate products that are inspired by nature and have been developed through extensive research and clinical trials. Its portfolio includes superior quality products for breastfeeding, bottle feeding, health and monitoring, toddler feeding and food preparations.

Pointing out that although parenthood can be challenging, Khan reiterated that parents can be assured that they can be prepared to go through each parenting phase with the right information and tools. “Philips AVENT products have modern designs produced to withstand the demands of children. Recognizing that our lifestyles are becoming more complex and fast-paced, Philips is inspired to give you the flexibility to care for your growing baby through our wide range of products,” he added.

(From L-R): Naeem Shahab Khan, General Manager, Malaysia & Singapore, Philips Consumer Lifestyle; Amber Chia, Philips AVENT Ambassador; and Gwei Tze-Co, Managing Director, Kinderdijk cutting the cake to celebrate the partnership

Amber Chia, Philips AVENT Ambassador placing her signature to commemorate the partnership flanked by Naeem Shahab Khan, General Manager, Malaysia & Singapore, Philips Consumer Lifestyle (left)  and Gwei Tze-Co, Managing Director, Kinderdijk (right).


Naeem Shahab Khan, General Manager, Malaysia & Singapore, Philips Consumer Lifestyle presenting Amber Chia, Philips AVENT Ambassador with a Philips AVENT hamper to celebrate her impending motherhood. Looking on is Gwei Tze-Co, Managing Director, Kinderdijk

Amber demonstrating the features of Philips AVENT’s latest combined steamber blender. Looking on is  Naeem Shahab Khan, General Manager, Malaysia & Singapore, Philips Consumer Lifestyle.

For further information and images, please contact:

Jonathan Tan / Esther Teo
Fleishman Hillard
Tel: 03-2283 2730
Fax: 03-2283 2750
Email: / 

Ms. Jeanette Teoh
Manager, Trade Marketing
Philips Consumer Lifestyle
Tel: 03-7965 7546
Fax: 03-7965 7568


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at