Petaling Jaya, Malaysia – With the month of Ramadan just around the corner, there is much to prepare and do, for the Muslim community. Observed by over one billion Muslims around the globe annually, Ramadan represents a spiritual time for the community. The details may seem overwhelming at times especially when it comes to the preparation of the Iftar meal, when families and friends coming together for ‘buka puasa’ as it is known in Malaysia.
According to a survey commissioned by Philips published last year, 25% of Malaysians spend more time in the kitchen during Ramadan in comparison to the rest of the year as an effort to eat healthier. 61% of Muslims in Malaysia believe that eating healthier is important for themselves and their families but have cited healthy eating a challenging habit to practice. Preparing a healthy Iftar meal is one of the biggest challenges encountered by 32% of Malaysian respondents as it involves a longer preparation time.
“Philips is dedicated to improving people’s lives through meaningful innovation and we realise the important role our kitchen appliances can play in contributing towards a healthy lifestyle amongst the Muslim community in Malaysia,” shares Muhammad Ali Jaleel, Country Manager for Philips Group of Companies in Malaysia and General Manager, Consumer Lifestyle for Philips Malaysia. “As indicated in the study, during Ramadan, Malaysians are more conscious about the food that they and their family partake in during Iftar. Our range of kitchen appliances is designed to support users and their families and help them practice a healthy lifestyle – through the application of innovative technology that is time-saving, convenient and does not compromise on taste and nutritional value in each meal.”To help the Muslim community with the preparation of healthy homecooked meals during Ramadan, Philips’ range of innovative kitchen appliances such as the Philips Airfryer and the Philips Pressure Cooker offer faster preparation and cooking times as well as a variety of cooking options that contribute towards a healthy eating lifestyle for the whole family.
Philips Viva Collection Digital Airfryer
Fans of fried food need not give up their well-loved Ramadan dishes like fried chicken. The Philips Airfryer can prepare their favourite fried food with up to 80% less fat, allowing the Muslim community to enjoy their meals 100 percent guilt-free. Using little or no oil, the Philips Airfryer bakes, grills and air-fries tasty homemade dishes in matter of minutes.
With Philips’ unique Rapid Air Technology, the Philips Airfryer uses air to cook nutritious food that is crunchy on the outside and tender on the inside with 80% less fat, without compromising on taste. From fried chicken to french fries to snacks and desserts, preparing a hearty and healthy buka puasa spread for the family and friends has never been easier.
Philips Viva Collection Pressure Cooker
|Save time by cooking rice ahead of time using the Philips Pressure Cooker’s nutritional keep warm function that can help keep the rice fresh for up to 12 hours without losing nutritional value and taste. Its multiple cooking programmes allow users to whip up an array of their favourite dishes ranging from congee to mutton stew to chicken soup and even cakes in half the time it would usually take - with a nutritional baking feature to bring out a crispy taste in baked foods.|
Visit the Philips website at http://www.philips.com.my, Philips brand store at Publika and www.blipmy.com to learn more about the products that can help you create healthier home-cooked food during Ramadan, or visit https://www.facebook.com/PhilipsHomeLiving.my to find out more about Philips’ promotions during this holy month.
 The research commissioned by Philips was conducted among 4008 people who observe Ramadan across Egypt, Malaysia, Saudi Arabia and Turkey. Research took place between 20/12/2013 – 10/1/2014.