Philips Drives Retail Sales Growth with First Brand Store in Malaysia


Philips Malaysia partners Future World Malaysia to Offer Superior Customer Experience

May 19, 2015

Petaling Jaya, Selangor – Philips Malaysia today officially launched its first Brand Store in the nation, at the Publika Shopping Gallery in Kuala Lumpur, launched by Muhammad Ali Jaleel, Country Manager for Philips Malaysia. The Philips Brand Store is a collaboration between the company and Future World, a well-regarded technology retail company. Offering a comprehensive range of Philips’ consumer lifestyle and lighting products, the Brand Store allows Malaysians to find their well-loved Philips consumer and lighting products, all in one convenient location.

 

The Philips Brand Store is a one-stop centre that offers a heightened shopping experience for Philips’ customers, allowing them to experience trusted and well-loved Philips’ products from the consumer, lighting, and home healthcare product portfolios. They will be able to touch and feel the products, see for themselves the key features as well as pose queries to the knowledgeable store personnel, allowing them to make an informed purchase. Product demonstrations are available upon request, providing customers with a better understanding of Philips’ products. The Brand Store adds to Philips Malaysia’s currently available retail channels, which also includes retail partner and distributor stores nationwide and the Blip.my online store, providing easy access to products in both online and offline channels.

 

“Generations of Malaysians have grown up experiencing, loving and trusting the Philips brand. Indeed, as a result of this trust, we are market leaders in all the business and categories we play in. Through the launch of the Philips Brand Store, we aim to step up the positive experience that Philips’ customers have throughout all their interactions with the brand. Today, customers take a lot of care when choosing an appliance, and we want to make sure the Philips product that they choose is the right one that will give them many years of satisfaction. ,” Ali said.

 

“The Philips Brand Store is a culmination of market demand from our customers who want to enjoy the full experience of the Philips brand. It completes the consumer ecosystem by offering a full suite of retail options; our retail partners and distributors, online via Blip.my and now a brand store. It fulfils our brand promise by putting the customer at the centre of all we do, and will help further elevate our brand. At Philips, our mission is to improve people’s lives through meaningful innovation, we are continuing to work towards our vision to improve the lives of 3 billion people a year by 2025, including the people of Malaysia. We believe this goal ultimately creates more value and enables us to have a closer relationship with customers,” Ali added.

 

Coupled with exciting product portfolio, Philips Malaysia aims to drive retail sales growth with the launch of multiple Philips Brand Stores launches in the pipeline in and key growth areas within Kuala Lumpur, Penang, Johor Bahru and Kota Kinabalu.

For further information, please contact:

Jacinta Albert

Communications Manager,

Philips Malaysia

Tel: +603 7965 7454

Email: jacinta.albert@philips.com

Jeffrey Loh / Tania Wee

OneVoice Connect

Tel: +603 7955 7269

Email: commsphilips@rantaupr.com.my


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About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 105,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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