Philips and Disney Work Together To Light Children’s Imagination

June 30, 2014

Philips announces new Philips and Disney Product Line in Malaysia today. Children can discover a whole new world of inspiration, enchantment and magic through light.

 

Petaling Jaya, Malaysia – Royal Philips (NYSE: PHG AEX: PHIA), a global leader in lighting, announces its partnership with family entertainment giant Disney to develop a range of inspiring, magical, and playful lighting products for children, parents, and everyone young-at-heart. Philips and Disney lighting, available in Malaysia, combines Philips’ groundbreaking innovation in lighting with the magic of Disney characters and storytelling to transform a child’s bedroom into a more creative place for bedtime stories and a restful environment for a good night’s sleep.

 

The launch - held at the Malaysian branch of Hamleys, one of the oldest toy stores in the world, saw 15 children aged from 4 to 9 years embarking on fun activities such as a mini race to look for Philips and Disney lighting products. They were also given pillows to build their own pillow fortress as part of engagement activities to encourage them to use their imagination.

 

Studies show that lighting has a strong impact on an individual’s mood, and the right lighting can help everyone, from children to adults, fall asleep and wake more naturally so that they can concentrate, perform tasks better1, and simply feel happier during their waking hours. Philips and Disney Lighting is designed with children in mind, in order to provide the best lighting for their bedrooms. Whether parents need help encouraging their children to sleep or wake, Philips and Disney’s range of compact, portable lighting products can help.

 

Bedtime stories can also help children establish a routine that ensures a restful night’s sleep, and expand their imaginations — an important characteristic for children’s independence and self-expression. For parents looking for new inspiration to light up this night-time routine, Philips and Disney Lighting inspires magical family moments with Disney characters children know and love. The products are as vivid as children’s imaginations and make story time more enchanting and immersive.

 

SoftPal Monsters Inc. Sulley

 

LivingColors Cars


With Philips and Disney Lighting, children can discover the cozy comfort of Disney SoftPals. These soft, night-time companions introduce just enough light to chase away the bumps in the night, without interrupting children’s natural sleep patterns. During playtime, magical make-believe is brought to life with the new LivingColors Mickey & Minnie, which feature vibrant lighting displays to create spectacular, imaginary worlds. The entire range of products offers imaginative and fun lighting to make bedtime a joy for children and parents alike.

 

“As likeminded companies, Philips and Disney are committed to enhancing wellbeing and overall happiness,” says Adrine Ong, General Manager for Philips Lighting Malaysia. “This starts in the home, by creating a comfortable and engaging environment for our children. Designed with children in mind, the Philips and Disney lighting products transform the bedroom into a magical world. Philips is excited to bring these products to Malaysia and give new meaning to children’s bedtime.”

 

The product range is equipped with child-friendly features like the Smart Philips LED bulbs designed to last for years and stay cool to the touch to protect little fingers. Each product is also meticulously designed with child safety in mind. There are no small parts or sharp edges, and cables can be safely tucked away using the velcro binders.

 

Through their partnership, Philips and Disney have committed to delivering engaging lighting that inspires children’s imaginations, while allowing them to sleep well and wake rested for another day of creative play.

“These child-friendly, safe, and easy-to-use products will provide endless inspiration for Malaysian children’s imaginations and create the perfect environment for night or day,” Adrine adds. “Through this partnership between two known and trusted companies, Philips and Disney Lighting will create wonderful family memories for every home.”

 

“As a store that has been delighting multiple generations of children across centuries by spreading joy and wonder through the products on our shelves, Hamleys is happy to have the Philips and Disney lighting range in our store. We believe these products will provide a magical experience for children, by combining much-loved Disney characters with Philips' lighting expertise and innovation to illuminate the imagination and dreams of children,” said Noor Azlin Ishak, Director of GRV Toy Store Sdn Bhd.


Philips Pillow Fortress Facebook Contest
As part of the launch, Philips is also embarking on a Philips Pillow Fortress Facebook contest. To enter the Facebook contest, participants must upload an image of their pillow fortress creation to the Phillips Pillow Fortress Contest Facebook App. The pillow fortresses can be made of pillows, bolsters and other soft bedding furnishings. Structures constructed from wood or metal are not eligible. Submissions must be an original photo, drawing or any other static visual form of their own pillow fortress creations. Photos, which copy other participants, will be disqualified.

 

The entries must be uploaded as a contest entry on the Philips Pillow Fortress Contest tab on the Philips Lighting Malaysia Facebook page only. All participants must also complete and submit their details as requested by the contest app, along with a caption of their entry.

 

Participants are encouraged to share their entries with their friends and fans via Facebook to garner votes for their entries. The votes will contribute 30% to each participant’s evaluation during the judging stage while 70% will be based on judging of the entries by the Philips’ team.

 

There will be 10 winners for this contest and two top winners will bring home the Philips and Disney Lighting products in the form of classic Minnie, Mickey or Monster’s Inc. stars Sulley or Mike characters. More details can be found www.facebook.com/PhilipsLightingMalaysia


Product Availability
The full range of Philips and Disney lighting products will be available in branded retail outlets, department stores, specialty stores, and hypermarkets in Malaysia immediately. For further information, visit http://philips.com.my, or join the Philips Lighting Facebook Page at www.facebook.com/PhilipsLightingMalaysia


1Research studies using Philips’ SchoolVision solution in e.g. Germany (Universitätsklinikum Hamburg-Eppendorf) and The Netherlands (University of Twente) showed that Reading speed has increased, frequency of errors reduced, hyperactive behavior dropped.

For further information, please contact:

 Jacinta Albert
Corporate Communications Manager, Philips Malaysia
Tel: +6016 330 4425
E-mail: jacinta.albert@philips.com 

 

Alicia Pinto / Nasya Hud
One Voice Connect
Tel: +6012 666 1532 / +6012 9388 656
E-mail: commsphilips@rantaupr.com.my 

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About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 112,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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